Chris AttonChris Atton is Professor of Media and Culture in the School of Arts and Creative Industries of Edinburgh Napier University. His research is primarily interested in popular culture that is produced by "ordinary," non-professional writers and edtors of fanzines, radical newspapers, independent publishers and social media. He is particularly interested in how audiences and fan communities make sense of popular culture through their own writing. He has made special studies of music fanzines, radical political newspapers and the use of the internet for the distribution of "amateur ideas." His books include Alternative Media (Sage, 2002) and Alternative Journalism (Sage, 2008, with James F. Hamilton). Read More Read Less