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Charles R Taylor

Charles R TaylorCharles R. Taylor is John A. Murphy Professor of Marketing, Villanova University School of Business, USA. Taylor is Editor-in-Chief of the International Journal of Advertising and is a regular contributor to Forbes.com. His research interests includeadvertising effectiveness, global marketing and advertising, Super Bowl advertising, and marketing and public policy issues, as well as advertising ethics. He has published in numerous journals and has won the Ivan Preston Award for Outstanding Contribution to Research from the American Academy of Advertising and the Flemming Hansen Award for Outstanding Contribution to the Advertising Field from the European Academy of Advertising. Read More Read Less

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1.
Winning the Advertising Game36 %
Winning the Advertising Game
By: Charles R. Taylor, David W. Stewart, David W Stewart, Charles R Taylor, Sascha Raithel
Publisher: Springer Nature Switzerland
No Review Yet
₹3,360
₹2,150
Binding:
Hardback
Release:
02 Feb 2025
Language:
English
Available
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2.
Current Research on Gender Issues in Advertising41 %
Current Research on Gender Issues in Advertising
By: Charles R. Taylor, Stacy Landreth Grau, Yorgos (Cyprus University of Technology) Zotos, Charles R. (Villanova University, USA) Taylor, Charles R Taylor
Publisher: Taylor and Francis
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₹4,745
₹2,800
Binding:
Paperback
Release:
16 Aug 2020
Language:
English
Available
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3.
Electronic Word of Mouth as a Promotional Technique41 %
Electronic Word of Mouth as a Promotional Technique
By: Charles R. Taylor, Shu-Chuan Chu, Charles R. (Villanova University, USA) Taylor, Charles R Taylor, Juran (Jeonju University, South Korea) Kim
Publisher: Taylor and Francis
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₹4,519
₹2,666
Binding:
Paperback
Release:
02 Jul 2020
Language:
English
Available
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4.
Measurement and Research Methods in International Marketing
Measurement and Research Methods in International Marketing
By: Charles R. Taylor, Shaoming Zou, Marko Sarstedt, Manfred Schwaiger, Charles R Taylor
Publisher: Emerald Group Publishing
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₹3,025
Binding:
Hardback
Release:
23 Aug 2011
Language:
English
Available
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5.
Police Administration : Structures, Processes, and Behavior: Macmillan Criminal Justice
Police Administration : Structures, Processes, and Behavior: Macmillan Criminal Justice
By: Swanson, Charles R., Taylor, Robert W., Territo, Leonard
Publisher: Macmillan USA
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₹3,228
Binding:
Hardcover
Release:
11-Jan-1993
Language:
English
Available
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6.
Terrorism, Intelligence and Homeland Security
Terrorism, Intelligence and Homeland Security
By: Charles Swanson, Charles R Swanson, Robert Taylor, Robert E. Taylor, Charles R. Swanson
Publisher: Pearson
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₹13,453
Binding:
Paperback
Release:
30 Jan 2018
Language:
English
Available
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7.
Word Spirit Power33 %
Word Spirit Power
By: R. T. Kendall, Charles Carrin, Jack Taylor, R T Kendall
Publisher: Chosen Books
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₹1,694
₹1,135
Binding:
Paperback
Release:
01 Jun 2012
Language:
English
Award Winner
2013 | Christian Retailing's Best
Available
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8.
Humor in Advertising3 % NR
Humor in Advertising
By: Charles R. Taylor, Charles S. Gulas, Marc G. Weinberger, Charles R Taylor, Charles S Gulas
Publisher: Taylor & Francis Ltd
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₹4,928
₹4,780
Binding:
Paperback
Release:
25 Sep 2023
Language:
English
International Edition
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9.
Leveraged Marketing Communications3 % NR
Leveraged Marketing Communications
By: Charles R. Taylor, Sukki Yoon, Charles R Taylor, Sukki (Bryant University, Smithfield, RI, USA) Yoon, Yung Kyun Choi
Publisher: Taylor & Francis Ltd
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₹4,928
₹4,780
Binding:
Paperback
Release:
25 Sep 2023
Language:
English
International Edition
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10.
Looseleaf for Criminal InvestigationNR
Looseleaf for Criminal Investigation
By: Charles Swanson, Neil Chamelin, Charles R Swanson, Leonard Territo, Robert W Taylor
Publisher: McGraw Hill LLC
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₹14,492
Binding:
Loose-leaf
Release:
11 Jan 2022
Language:
English
International Edition
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11.
Humor in Advertising5 % NR
Humor in Advertising
By: Charles R. Taylor, Charles S. Gulas, Marc G. Weinberger, Charles R Taylor, Charles S Gulas
Publisher: Taylor and Francis
No Review Yet
₹15,840
₹15,048
Binding:
Hardback
Release:
22 Jun 2021
Language:
English
International Edition
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12.
The SAGE Handbook of Marketing Ethics17 % POD/NR
The SAGE Handbook of Marketing Ethics
By: Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl, Charles R Taylor, Charles R R Taylor
Publisher: Sage Publications
No Review Yet
₹17,600
₹14,608
Binding:
Hardback
Release:
21 Jan 2021
Language:
English
International Edition
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
Electronic Word of Mouth as a Promotional Technique4 % NR
Electronic Word of Mouth as a Promotional Technique
By: Charles R. Taylor, Shu-Chuan Chu, Charles R. (Villanova University, USA) Taylor, Charles R Taylor, Juran (Jeonju University, South Korea) Kim
Publisher: Routledge
No Review Yet
₹16,720
₹16,051
Binding:
Hardback
Release:
11 Oct 2018
Language:
English
International Edition
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14.
New Directions in International Advertising Research22 % POD/NR
New Directions in International Advertising Research
By: Charles R. Taylor, S Tamer Cavusgil, S. Tamer Cavusgil, Charles R Taylor
Publisher: Jai Press Inc.
No Review Yet
₹16,016
₹12,492
Binding:
Hardback
Release:
26 Sep 2002
Language:
English
International Edition
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
15.
Current Research on Gender Issues in Advertising6 % NR
Current Research on Gender Issues in Advertising
By: Charles R. Taylor, Stacy Landreth Grau, Yorgos (Cyprus University of Technology) Zotos, Stacy Landreth (Texas Christian University, USA) Grau, Charles R. (Villanova University, USA) Taylor
Publisher: Routledge
No Review Yet
₹17,600
₹16,544
Binding:
Hardback
Release:
07 Feb 2018
Language:
English
International Edition
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16.
Uncle Jeremiah And His Neighbors At The St. Louis Exposition (1904)POD/NR
Uncle Jeremiah And His Neighbors At The St. Louis Exposition (1904)
By: R W Taylor, Charles M Stevens
Publisher: Kessinger Publishing
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₹2,832
Binding:
Paperback
Release:
22 Oct 2007
Language:
English
International Edition
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
Uncle Jeremiah and His Neighbors at the St. Louis Exposition (1904)POD/NR
Uncle Jeremiah and His Neighbors at the St. Louis Exposition (1904)
By: R W Taylor, Charles M Stevens
Publisher: Kessinger Publishing
No Review Yet
₹2,905
Binding:
Paperback
Release:
10 Sep 2010
Language:
English
International Edition
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
18.
Bleak HousePOD/NR
Bleak House
By: Taylor R Anderson , Dickens, Charles Dickens, Charles Dickens
Publisher: Createspace Independent Publishing Platform
No Review Yet
₹2,370
Binding:
Paperback
Release:
15 Aug 2017
Language:
English
International Edition
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Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
19.
Guidelines for the Control and Monitoring of Methane Gas on Continuous Mining Operations7 % POD/NR
Guidelines for the Control and Monitoring of Methane Gas on Continuous Mining Operations
By: Charles D. Taylor, J. Emery Chilton, Gerrit V. R. Goodman, Charles D Taylor, Centers for Disease Control and Preventi
Publisher: Createspace Independent Publishing Platform
No Review Yet
₹1,496
₹1,391
Binding:
Paperback
Release:
30 Apr 2010
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
20.
Moments In Time8 % POD/NR
Moments In Time
By: Daphne Taylor-Lee, Sa'longo's Art LLC, MR Charles R Crossley Sr, Fern M Crossley
Publisher: Createspace Independent Publishing Platform
No Review Yet
₹2,200
₹2,024
Binding:
Paperback
Release:
30 May 2013
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
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