Cathy CraigCathy Craig is a Professor in Perception and Action Psychology at the School of Psychology, Ulster University and CEO/Co-Founder of INCISIV, a neuro-technology company based in Belfast, Northern Ireland. She publishes extensively on motor timig, perception/action and decision making in sport. Much of her work involves working closely with elite sporting organisations to develop innovative solutions, using technologies such as immersive, interactive virtual reality, to better understand how perception influences decisions about action.