Can Uslay

Can UslayCan Uslay, PhD, is associate professor of marketing at Rutgers Business School, New Brunswick and Newark, NJ. A recipient of the Valerie Scudder Award for outstanding scholarly activity, he has co-authored/edited five books and published in leading aademic journals. He currently serves as the chair of the Entrepreneurial Marketing SIG of the American Marketing Association. Read More Read Less

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2.
Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought25 %
Publisher: Wiley
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21 Jun 2022
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Global Rule of Three37 %
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09 Sep 2021
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4.
Relationship Marketing Re-Imagined
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Marketing Theory9 % NR
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The Global Rule of Three : Competing with Conscious Strategy34 %
Publisher: Palgrave MacMillan
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10 Apr 2021
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9.
Deregulation and Competition42 %
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09 Oct 2007
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10.
Navigating Brand ActivismNR
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29 Jul 2025
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11.
Navigating Brand ActivismNR
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29 Jul 2025
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