C RaoC. P. RAO is President of Marketing & Management Consultants, Pittsburgh, Pensylvania. With a doctorate in Business Administration from the University of North Carolina, Chapel Hill, he was recently Eminent Scholar and the William B. Spong at Old Domnion University. He also holds several distinguished faculty research awards form various universities, and has published widely in the journals serving his main field of interest, marketing and international business. He is active in many professional organizations and is a frequent visiting member at universities worldwide. Read More Read Less