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Burmann, Christoph

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36 %

Identitatsbasierte Markenfuhrung: Grundlagen - Strategie - Umsetzung - Controlling

By: Burmann, Christoph, Halaszovich, Tilo, Klein, Kristina, Piehler, Rico, Schade, Michael

Publisher: Gabler

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₹4,158

₹2,661

Binding:	Paperback
Release:	9/30/2024
Language:	German

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36 %

Identity Based Brand Managemen

By: Christoph Burmann, Tilo Halaszovich, Michael Schade, Rico Piehler, Nicola-Maria Riley

Publisher: Springer Nature

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₹3,699

₹2,367

Binding:	Hardback
Release:	03 Apr 2023
Language:	English

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36 %

Identitätsbasierte Markenführung

By: Christoph Burmann, Tilo Halaszovich, Michael Schade, Rico Piehler, Kristina Klein

Publisher: Springer Fachmedien Wiesbaden

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₹4,158

₹2,661

Binding:	SA
Release:	16 Sep 2021
Language:	German

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37 %

Marketing Weiterdenken

By: Manfred Bruhn, Christoph Burmann, Manfred Kirchgeorg

Publisher: Springer Fachmedien Wiesbaden

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₹8,411

₹5,299

Binding:	Hardback
Release:	31 Oct 2020
Language:	German

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37 %

Strategische Flexibilität Und Strategiewechsel ALS Determinanten Des Unternehmenswertes

By: Christoph Burmann

Publisher: Deutscher Universitatsverlag

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₹6,541

₹4,121

Binding:	Paperback
Release:	11 Dec 2002
Language:	German

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37 %

Management Von Ad-Hoc-Krisen

By: Christoph Burmann, Michael Hulsmann, Jorg Freiling, Jörg Freiling, Michael Hülsmann

Publisher: Gabler Verlag

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₹6,541

₹4,121

Binding:	Paperback
Release:	15 Jul 2005
Language:	German

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36 %

Fläche Und Personalintensität ALS Erfolgsfaktoren Im Einzelhandel

By: Christoph Burmann

Publisher: Gabler Verlag

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₹5,139

₹3,289

Binding:	Paperback
Release:	01 Jan 1995
Language:	German

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36 %

Ganzheitliches Direktmarketing

By: Christoph Burmann, Bernd W Wirtz

Publisher: Gabler Verlag

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₹5,607

₹3,588

Binding:	Hardback
Release:	13 Feb 2006
Language:	German

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36 %

Identity-Based Brand Management

By: Christoph Burmann, Tilo Halaszovich, Michael Schade, Nicola-Maria Riley

Publisher: Springer Gabler

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₹4,999

₹3,199

Binding:	Paperback
Release:	04 May 2017
Language:	English

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10.

37 %

Event-Marken-Fit Und Kommunikationswirkung

By: Prof Dr Christoph Burmann, Axel Nitschke

Publisher: Deutscher Universitatsverlag

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₹8,878

₹5,593

Binding:	Paperback
Release:	26 Oct 2006
Language:	German

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11.

37 %

Branchenimages ALS Determinanten Der Markenprofilierung

By: Prof Dr Christoph Burmann, Katharina Schaefer

Publisher: Deutscher Universitatsverlag

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₹7,943

₹5,004

Binding:	Paperback
Release:	26 Sep 2006
Language:	German

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12.

36 %

Markenimagekonfusion ALS Managementherausforderung

By: Prof Dr Christoph Burmann, Jan-Philipp Weers

Publisher: Gabler Verlag

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₹6,074

₹3,887

Binding:	Paperback
Release:	11 Apr 2008
Language:	German

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13.

37 %

Strategisches Mehrmarkencontrolling

By: Prof Dr Christoph Burmann, Mathias Kullmann

Publisher: Deutscher Universitatsverlag

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₹9,345

₹5,887

Binding:	Paperback
Release:	26 Jul 2006
Language:	German

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14.

36 %

Customer Equity Management Bei Kontinuierlichen Dienstleistungen

By: Prof Dr Christoph Burmann, Stefan Hundacker

Publisher: Deutscher Universitatsverlag

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₹6,074

₹3,887

Binding:	Paperback
Release:	28 Apr 2005
Language:	German

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15.

37 %

Management Und Wirkungen Von Marke-Kunden-Beziehungen Im Konsumgüterbereich

By: Prof Dr Christoph Burmann, Anna Verena Wenske

Publisher: Gabler Verlag

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₹6,541

₹4,121

Binding:	Paperback
Release:	14 Aug 2008
Language:	German

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16.

36 %

Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld

By: Prof Dr Christoph Burmann, Alexander Breusch

Publisher: Gabler Verlag

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₹6,074

₹3,887

Binding:	Paperback
Release:	11 Dec 2008
Language:	German

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17.

36 %

Markenbudgetierung

By: Prof Dr Christoph Burmann, Jochen Heemann

Publisher: Gabler Verlag

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₹6,074

₹3,887

Binding:	Paperback
Release:	25 Nov 2008
Language:	German

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18.

36 %

Absatzmittlergerichtetes, Identitätsbasiertes Markenmanagement

By: Prof Dr Christoph Burmann, Philip Maloney

Publisher: Deutscher Universitatsverlag

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₹5,139

₹3,289

Binding:	Paperback
Release:	27 Nov 2007
Language:	German

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19.

37 %

Markenführungskompetenzen Eines Identitätsbasierten Markenmanagements

By: Prof Dr Christoph Burmann, Lars Eric Blinda

Publisher: Deutscher Universitatsverlag

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₹7,008

₹4,415

Binding:	Paperback
Release:	13 Feb 2007
Language:	German

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20.

36 %

Marketing Arbeitsbuch

By: Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg

Publisher: Gabler Verlag

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₹3,737

₹2,392

Binding:	Paperback
Release:	27 Apr 2013
Language:	German

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