Bryan W Hochstein

Bryan W HochsteinBryan W. Hochstein is an assistant professor of marketing in the Culverhouse College of Business, University of Alabama. Prior to his appointment at the University of Alabama, Dr. Hochstein worked in industry as a sales executive at Time Warner Media Dr. Hochstein earned his Ph.D. from Florida State University. In his current role, he conducts research on sales topics and the emerging area of customer success management. Dr. Hochstein specializes in advancing academic research on emerging topics and regularly facilitates academic and industry discussions via thought leadership forums, at industry conferences and through more than 500 interviews of salespeople and executives. His research regularly appears in professional publications such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Business Research and Marketing Letters. Dr. Hochstein teaches master-level courses designed to bring real-world topics to the classroom. Students within his courses engage with industry partners who help develop job-relevant skills and professional networks that lead to quality employment opportunities. In his free time, Dr. Hochstein applies his knowledge of sales and marketing to mentor and help various nonprofit organizations. Read More Read Less

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Marketing Strategy, Text and Cases, 8e23 %
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