Bruce PhilpBRUCE PHILP is a writer and branding consultant with nearly thirty years' experience in the field, working with some of the world's most well-known, valuable, and loved consumer brands. Philp cofounded GWP Brand Engineering, ING Direct's agency of reord since its beginning, where he is today Chairman and a working consultant. He also teaches and writes for a variety of publications as well as his branding blog, www.brandcowboy.com. Read More Read Less