Bruce HardieBruce Hardie is a professor of marketing at London Business School. For most of his career, his research has focused on developing tools for analyzing customer and marketing data. He has worked with market research firms and their clients on the deveopment of marketing analytics solutions for new product sales forecasting and marketing mix analysis. He has collaborated extensively with Peter Fader, developing a number of key customer analytics tools for computing customer lifetime value (CLV) that have been used by thousands of data scientists and researchers around the world. He teaches courses on customer and marketing analytics, and the data-driven enterprise. Read More Read Less