Bob GoldbergBob Goldberg is cofounder and CEO of Follow Your Heart sandwich bar, opened in 1970 in Canoga Park, California, where he developed Vegenaise. Follow Your Heart started as a seven-seat vegetarian food counter that needed an egg-free "ayo." Vegenaise was born. Follow Your Heart continues to operate the original market and café but has grown the Vegenaise family into a $60-million business. Bob resides in the Santa Susana Mountains with his wife, Kathy. Read More Read Less