Bharat RaoBharat Rao is an educator, writer and speaker. He is an Associate Professor in the area of Technology Management and Innovation at New York University's Tandon School of Engineering. He has researched, written, and consulted extensively in the areas f innovation, marketing and technology strategy. An electrical engineer by training, he earned a Ph.D. in Marketing and Strategic Management from the University of Georgia, and was formerly a postdoctoral research associate at Harvard Business School.

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