Beth A LivingstonBeth A. Livingston is an associate professor in management and entrepreneurship at the University of Iowa's Tippie College of Business. She is a researcher, speaker, and consultant, working with companies and nonprofits such as Yves Saint Laurent Beaty, HNI, John Deere, and Hollaback! Her research has been highlighted in the New York Times, Harvard Business Review, and on NPR and has been published in several top academic journals. Read More Read Less