Bert Rosenbloom

Bert RosenbloomBert Rosenbloom earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has servedon the editorial boards of several publications including the Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of International Consumer Marketing. Dr. Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He is former president of the International Management Development Association and former vice president of the Philadelphia Chapter of the American Marketing Association. Dr. Rosenbloom is a past member of the Board of Governors of the Academy of Marketing Science. Dr. Rosenbloom is a leading expert on the management of marketing channels and distribution systems and the author of 10 books and more than 100 articles. His book Marketing Channels: A Management View, now in its sixth edition, has been the leading college textbook on marketing channels for over two decades. His book Marketing Functions and the Wholesale Distributor has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods to increase productivity in wholesale marketing channels. Dr. Rosenbloom has consulted for a broad range of industries in manufacturing, wholesaling, retailing, communications, services, and real estate in the United States and abroad. He has won two teaching awards. Read More Read Less

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1.
Market Channels: A Management View20 %
Publisher: South Western
4.7 (3)
₹725
₹580
Release:
09/2012
Language:
English
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2.
Marketing Channels25 %
Publisher: South Western
3.1 (7)
₹825
₹619
Binding:
Paperback
Release:
2007
Language:
English
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3.
Direct Selling Channels41 %
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₹2,552
₹1,506
Binding:
Paperback
Release:
28 Apr 1993
Language:
English
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4.
Marketing Channels: A Management View43 %
Publisher: South-western
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₹8,157
₹4,649
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Hardcover
Release:
30-Aug-1994
Language:
English
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5.
Marketing ChannelsNR
Publisher: Cengage Learning
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₹27,788
Binding:
Hardback
Release:
09 Nov 2011
Language:
English
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6.
Marketing Channels
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₹5,853
Binding:
Paperback
Release:
05 Jul 2012
Language:
English
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7.
Direct Selling Channels34 % NR
Publisher: Routledge
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₹4,420
₹2,917
Binding:
Hardback
Release:
16 Apr 1993
Language:
English
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8.
Wholesale Distribution Channels31 % NR
Publisher: Routledge
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₹5,950
₹4,106
Binding:
Paperback
Release:
28 Jan 1994
Language:
English
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9.
Wholesale Distribution Channels1 % NR
Publisher: Routledge
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₹9,299
₹9,168
Binding:
Hardback
Release:
28 Jan 1994
Language:
English
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10.
The Multi-Channel Edge11 % NR
Publisher: Amacom
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₹1,709
₹1,526
Binding:
Hardback
Release:
01 Mar 2006
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