Bernadette SchwerdtBernadette Schwerdt is an award-winning Australian entrepreneur, author, TEDx speaker, and copywriter. She was a senior account director at the global advertising agency Wunderman Cato Johnson and in 2004 founded the Australian School of Copywriting.She is the author of two bestselling books, How to Build an Online Business and Secrets of Online Entrepreneurs; the ghost-writer of Catch of the Decade and How to Build a Business Others Want to Buy; a book coach for Find Build Sell and The Very Good Marketing Guide; and is the host of the popular podcast So you want to be a copywriter. She has worked as a professional actor on popular shows including Jack Irish, Neighbours, Winners and Losers, and Round the Twist, is a qualified yoga teacher, and was the inaugural in-house mindfulness coach for the Carlton Football Club. You could say she's had a "portfolio" career. Read More Read Less