Bas Verplanken

Bas VerplankenProfessor of Social Psychology at the University of Bath.

My research is in the broader domain of attitudes and attitude-behavior relations. I have a particular interst in habits (both behavioral and mental habits), values, the self, and self-reglation. I apply these interests in areas such as health, consumer and environmental behavior.

http: //www.bath.ac.uk/profiles/faculty-of-humanities-social-sciences-director-of-doctoral-studies-bas-verplanken/

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Psychology of Habit37 %
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Psychology of Habit37 %
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The Psychology of Attitudes and Attitude Change22 %
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