Balraj VermaBalraj Verma serves as an Assistant Professor at the esteemed Chitkara Business School-Doctoral Research Centre, affiliated with Chitkara University in Rajpura, Punjab. Holding a Ph.D. earned from Jaypee University of Information Technology (JUIT), Wknaghat, and a master's degree in Business Administration, he brings to the academic arena more than 16 years of rich experience in both academia and the corporate world. His qualifications extend to successfully passing the National Eligibility Test (NET) for teaching in the field of management, a testament to his dedication to education. Dr. Balraj Verma possesses a remarkable teaching portfolio, which includes courses such as Marketing Management, Strategic Management, Business Statistics, and Research Methodology. Furthermore, he is a strong advocate for rigorous research, as reflected in his extensive publication record. His research contributions encompass numerous papers published in ABDC listed and Scopus Index journals, as well as authorship and editorial work for books and book chapters, published by renowned major presses. Notably, he is not just an academic but also an active contributor to the academic community. He has played a pivotal role in organizing workshops and conferences, contributing significantly to the academic growth and development of his department and university. Read More Read Less