Baker Ahmad Abdullah AlserhanBaker Alserhan is a Professor at Princess Sumaya University for Technology, the founding editor of five academic journals, President of the Global Islamic Marketing Conference, and the founder of the Discipline of Islamic Marketing, is a prolific, pulished researcher, public speaker, and consultant with research interests in Entrepreneurship, Strategy, Islamic Marketing and Branding, Islamic Hospitality, Islamic Lifestyles, and Islamic Business Studies. Read More Read Less