Avinash KapoorAvinash Kapoor is the professor of marketing at the Management Development Institute, Gurgaon, Haryana, India. His research focuses on consumer perceptions, consumer attitude, consumer emotion and experiences, digital marketing. He has publishd several papers books on various themes like Marketing Research, Branding and Sustainable Competitive Advantage, Building Virtual Presence, Marketing Management, Dynamics of Consumer Perception in Social Marketing, and Consumer Emotions and Experience Management. Professor Kapoor has been providing consulting, and training to several senior executives from public and private domains. Read More Read Less