Asha KaulAsha Kaul is Professor in the Communication Area, Indian Institute of Management, Ahmedabad. She obtained her doctorate in stylistics from the Indian Institute of Technology, Kanpur, in 1990. She is the author of Effective Business Cmmunication (2000), The Effective Presentation: Talk Your Way to Success (2005), Business Communication (2nd edition, 2009), co-author of the book, Corporate Reputation Decoded (2014) and co-editor of two books: Management Communication: Trends and Strategies (2006) and New Paradigms for Gender Inclusivity (2013).

Her current areas of interest include genderlect, politeness, managerial, corporate and digital communication. Currently she is working on Indian cases to comprehend the intricacies involved in corporate decision-making for enhancing reputation