Arup Kumar BaksiArup Kumar Baksi is working as a Professor in the Department of Management and Business Administration, Aliah University, Kolkata, West Bengal. Prof. Baksi has more than 20 years of academic & 4 years of industry experience. Prof. Baksi specializes i the domain of Marketing and his research interest includes Customer Relationship Management (CRM), Strategic Brand Management and Tourism Marketing. He has over 100 national and international publications to his credit, besides presenting research papers in more than 50 national and international conferences. Prof. Baksi, also has to his credit two books and 23 edited book chapters. Prof. Baksi has a professional association with AIMA, ISTE etc. and has accomplished two AICTE funded projects and three collaborative research projects. He has developed MOOC modules for the SWAYAM portal of MHRD, Govt. of India. He is also associated with a number of State and Central Universities in various capacities. Read More Read Less