Arnab SinhaArnab Sinha is a Senior Partner and Managing Director at BCG, where he leads the Pricing Practice for North America and for the consumer sector. Prior to joining BCG in 2005, he received a PhD from the Massachusetts Institute of Technology. Arnab devlops pricing strategies in sectors as diverse as airlines, automotive, beverages, food, luxury goods, and restaurants. He codeveloped BCG's intellectual property and software that use artificial intelligence to optimize pricing and promotion strategies. Arnab lives in Philadelphia, Pennsylvania. Read More Read Less