Anna FarmakiAnna Farmaki is Assistant Professor in Tourism Management at the Cyprus University of Technology, Cyprus. She holds a doctorate (PhD) in marketing. She has worked for several years in private institutions of tertiary education in Cyprus and was cours leader of the undergraduate hospitality and tourism management program at the University of Central Lancashire (Cyprus). She has published extensively in reputable, peer-reviewed academic journals and has presented her work in various international conferences, seminars and workshops. Anna is a Fellow of the Higher Education Academy (UK) and a member of the Management Committee in several COST Actions. She has also been involved and/or led several nationally and internationally funded research projects. In addition, she is a member of the Editorial Board of the International Journal of Contemporary Hospitality Management, Tourism Management Perspectives, Tourism Review and the Journal of Service Theory and Practice. Her research interests lie primarily in the areas of tourism planning and development with emphasis on sustainable tourism, and tourist behavior. Read More Read Less