Andrew GeogheganAndrew Geoghegan is an experienced CMO and brand strategist who has held senior roles at businesses including Diageo and PepsiCo, and PZ Cussons. Based in London, UK he has worked on brands including Guinness, Johnnie Walker, Tropicana, and StTropez. He won Gold, Best New Learning, and Best Use of Data from the IPA in 2020 with his paper on how to create a culture of marketing effectiveness. In 2022 and 2023 he was recognised as one of the top 100 marketers by Marketing Week and he has written a column for Marketing Week since 2018. Read More Read Less