Ana Pinto BorgesAna Pinto Borges is PhD in Economics, Faculty of Economics, University of Porto. Coordinating Professor at ISAG - European Business School. Scientific Coordinator of Research Center in Business Sciences and Tourism (CICET - FCVC). Author of more than40 publications of papers and book chapters in indexed international scientific journals. She also publishes books of international distribution, namely "Building Consumer-Brand Relationship in Luxury Brand Management" and "New Techniques for Brand Management in the Healthcare Sector". Participation in presentations in various national and international congresses and member of the Scientific Committees in academic events. Editor and one of the founding members of the European Journal of Applied Business and Management (EJABM). Former Accenture consultant in the financial area. Economist at the Health Regulatory Entity since 2010. Read More Read Less