Ana Duarte MeloAna Duarte Melo is a teacher of the Department of Communication Sciences and a researcher at the CECS - Communication and Society Research Centre at the University of Minho. Chair of the Organisational and Strategic Communication Section of the ECREA- European Communication Research and Education Association and an active member of the Advertising Working Group of the SOPCOM - Portuguese Communication Society, PhD in Communication Sciences with a thesis on Consumer-Citizen Participation in Advertising (University of Minho), Ana Duarte Melo graduated in Social Communication (Nova University of Lisbon) and holds a Master in Arts in Sound and Image, specialised in Scriptwriting (Catholic University of Portugal). Before she was a journalist and copywriter and creative director in advertising. Read More Read Less