Amy GoldmacherAmy Goldmacher is a research professional who finds opportunities for innovation through ethnographic and qualitative methods. By carefully observing and questioning how people engage with the world, she creates ideas that connect customers to producs. With over 15 years of applied research experience, Amy has provided research for new product and service design across industries, including automotive, consumer products, consumer websites, healthcare, industrial products and residential and nonresidential construction. Amy uses well-established ethnographic techniques as well as creative approaches to get the rich and detailed information about peoples' motivations, needs and challenges, around which new products, services and experiences can be designed. She has worked with Fortune 500 to 1000 companies, recently completing ethnographic luxury design research for an automotive manufacturer, focus groups and ethnographic research in China for a global consumer healthcare company, user research for the website of a baseball academy and contextual observational interviews to support product innovation for a global industrial manufacturing company. Amy has authored and co-authored articles in Anthropology journals, a chapter in an organizational business text and a career workbook, among other publications. Amy holds a B.A. in Anthropology with Honors from Grinnell College in Grinnell, Iowa and a M.A. and Ph.D. in Anthropology from Wayne State University in Detroit, Michigan. Read More Read Less