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Alvin J. Silk

Alvin J. Silk

77 results found
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1.
What Is Marketing?31 %
What Is Marketing?
By: Alvin J. Silk, Alvin J Silk, Harvard Business Review, Harvard Business Review
Publisher: Harvard Business School Press
3.5 (6)
₹2,299
₹1,586
Binding:
Paperback
Release:
01 Oct 2006
Language:
English
Available
Ships within 4-6 Days Explain..
2.
Influence of Advertising's Affective Qualities on Consumer Response13 % NR
Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,340
₹1,166
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
3.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research11 % NR
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,205
₹1,072
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
4.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research3 % NR
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
₹2,264
₹2,196
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
5.
Influence of Advertising's Affective Qualities on Consumer Response12 % NR
Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Creative Media Partners, LLC
No Review Yet
₹2,635
₹2,319
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
6.
Recall, Recognition, and the Measurement of Memory for Print Advertisements13 % NR
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,340
₹1,166
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
7.
Recall, Recognition, and the Measurement of Memory for Print Advertisements12 % NR
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Creative Media Partners, LLC
No Review Yet
₹2,635
₹2,319
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
8.
Aggregate Advertising Expenditure in the U.S. Economy7 % NR
Aggregate Advertising Expenditure in the U.S. Economy
By: Ernst R. Berndt, Alvin J. Silk, Alvin J Silk, Ernst R Berndt
Publisher: Now Publishers
No Review Yet
₹5,880
₹5,468
Binding:
Paperback
Release:
02 Sep 2021
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
9.
Multiple-product Sales Force Allocation Model3 % POD/NR
Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,340
₹1,300
Binding:
Paperback
Release:
19 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
10.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure3 % POD/NR
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
₹1,172
₹1,137
Binding:
Paperback
Release:
07 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
11.
Structure of Repeat Buying for new Packaged Goods4 % NR
Structure of Repeat Buying for new Packaged Goods
By: Alvin J Silk, Manohar U Kalwani
Publisher: Creative Media Partners, LLC
No Review Yet
₹1,340
₹1,286
Binding:
Paperback
Release:
20 Feb 2018
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
12.
What Is Marketing?28 % POD/NR
What Is Marketing?
By: Alvin J. Silk, Alvin J Silk, Harvard Business Review, Harvard Business Review
Publisher: Harvard Business School Press
No Review Yet
₹5,460
₹3,931
Binding:
Hardback
Release:
01 Oct 2006
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
On the Reliability and Predictive Validity of Purchase Intention Measures4 % POD/NR
On the Reliability and Predictive Validity of Purchase Intention Measures
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,516
₹2,415
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
14.
Measuring Influence in Organizational Purchase Decisions4 % POD/NR
Measuring Influence in Organizational Purchase Decisions
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,516
₹2,415
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
15.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity4 % POD/NR
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
₹2,516
₹2,415
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
16.
Multiple-product Sales Force Allocation Model3 % POD/NR
Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Palala Press
No Review Yet
₹2,516
₹2,441
Binding:
Hardback
Release:
11 Sep 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure3 % POD/NR
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
₹2,264
₹2,196
Binding:
Hardback
Release:
23 Aug 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
18.
use of Preference and Perception Measures in new Product Development4 % NR
use of Preference and Perception Measures in new Product Development
By: Alvin J Silk
Publisher: Lightning Source UK Ltd
No Review Yet
₹2,516
₹2,415
Binding:
Hardback
Release:
01 Jan 1900
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
19.
Test-retest Correlations and the Reliability of Copy Testing4 % POD/NR
Test-retest Correlations and the Reliability of Copy Testing
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
₹2,516
₹2,415
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
20.
Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys4 % POD/NR
Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
By: Silk Alvin J, Davis Harry L, Douglas Susan P
Publisher: Palala Press
No Review Yet
₹2,516
₹2,415
Binding:
Hardback
Release:
05 May 2016
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
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