Allan ReddyALLAN C. REDDY is Professor of Marketing at the College of Business Administration, Valdosta State University, with special interest and expertise in the study of economic growth. He is the author of numerous journal articles and three previous Quoru books: A Macro Perspective on Technology Transfer (1996), Total Quality Marketing: The Key to Regaining Market Shares (1994), and Marketing's Role in Economic Development (with David Campbell, 1993). Read More Read Less