Alf H WalleALF H. WALLE III is currently a professor at the Jones School of Business, SUNY Geneseo, and has moved between college-level teaching (business, anthropology, English, tourism) and consulting in business and marketing./e He has also worked for the Smthsonian Institution. Among his significant contributions to his fields has been the development of ways to merge the qualitative social sciences and humanities with marketing theory and practice. This is the first of three books that Dr. Walle plans for Quorum, all of which will explore the relationship between marketing and the social sciences. Read More Read Less