Alejandro MartinJoie Davidow is the author of five nationally-published books, an editor and writing coach with more than three decades of professional experience. Davidow was a co-founder of the L.A. Weekly, a newspaper that has been an integral part of life in LosAngeles. She served as Vice-President and Director of L.A. Weekly, Inc., and was also an editor of the paper, developing its entertainment section and writing a popular Style column. Subsequently, she founded L.A. Style, the ground-breaking magazine that chronicled the Los Angeles lifestyle, becoming the fastest growing regional magazine in the United States and winning numerous awards. After selling the magazine to American Express Publishing, she launched the award-winning Sí magazine, a national lifestyle publication, in English, catering to the Latino market. She has lectured on current trends and conducted seminars at UCLA and for companies such as Benetton, Nordstrom, and the Men's Fashion Association. She received the Liberty Hill Foundation's Upton Sinclair award, for her role in the founding of L.A. Weekly. She was named one of Publishing's Most Dynamic Leaders by Folio: The Magazine for Magazine Management. Read More Read Less