Alec BennALEC BENN, now retired, was president of Benn & McDonough Inc., an advertising and public relations agency in New York City serving the financial and investment communities. Previously a vice president at Doremus & Co., at that time the largest finanial services ad agency in the United States, and before that a writer of industry studies at Merrill Lynch, Benn holds an engineering degree from Brown University and has studied writing and economics at New York University and Columbia University. He is author of Advertising Financial Products and Services (Quorum, 1986), The 27 Most Common Mistakes in Advertising, and The 23 Most Common Mistakes in Public Relations. Mr. Benn has also written articles and columns for publications in his fields, a TV drama, and an award-winning play. Read More Read Less