Al Ries

Al Ries Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding ad The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer. Read More Read Less

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1.
22 Immutable Laws of Marketing40 % NR
Publisher: HarperBusiness
4.7 (7)
₹1,914
₹1,148
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Release:
27 Apr 1994
Language:
English
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2.
The 22 Immutable Laws Of Branding28 % NR
Publisher: Profile Books Ltd
4.8 (8)
₹1,193
₹859
Binding:
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Release:
03 Apr 2000
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English
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3.
22 Immutable Laws of Branding28 %
Publisher: HarperBusiness
4.8 (8)
₹899
₹647
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Release:
17 Sep 2002
Language:
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4.
Positioning: The Battle for Your Mind38 % NR
4.8 (5)
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₹1,187
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03 Jan 2001
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Positioning: The Battle for Your Mind25 %
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6.
Origin of Brands46 % NR
Publisher: HarperBusiness
4.5 (6)
₹1,518
₹820
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27 Sep 2005
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7.
The 22 Immutable Laws Of Marketing27 % NR
Publisher: Profile Books Ltd
4.7 (7)
₹1,084
₹791
Binding:
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Release:
24 Oct 1994
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9.
Marketing Warfare30 % NR
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22 Nov 1997
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10.
Positioning: The Battle for Your Mind, 20th Anniversary Edition43 % NR
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18 Jan 2001
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11.
Marketing Warfare: 20th Anniversary Edition26 %
Publisher: Tata Mcgraw Hill
4.8 (5)
₹1,350
₹999
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06/2012
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12.
Fall of Advertising and the Rise of PR23 % NR
Publisher: HarperBusiness
3.6 (7)
₹1,305
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Release:
11 May 2004
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17.
22 Immutable Laws of Marketing32 % NR
Publisher: HarperCollins
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22 Apr 2014
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Marketing Warfare
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19.
Marketing Warfare: 20th Anniversary Edition23 % NR
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₹1,601
Binding:
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Release:
13 Dec 2005
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20.
Horse Sense: The Key to Success is Finding a Horse to Ride
4.8 (6)
₹2,090
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Release:
01 Dec 1990
Language:
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