Al Ries

Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

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1.
The 22 Immutable Laws Of Marketing30 %
Publisher: Profile Books Ltd
4.7 (7)
₹499
₹349
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Release:
24 Oct 1994
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2.
The 22 Immutable Laws Of Branding29 % NR
Publisher: Profile Books Ltd
4.8 (8)
₹1,247
₹885
Binding:
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Release:
03 Apr 2000
Language:
English
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3.
Positioning: The Battle for Your Mind25 %
4.8 (6)
₹850
₹638
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4.
Positioning: The Battle for Your Mind34 % NR
4.8 (5)
₹1,848
₹1,220
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Release:
03 Jan 2001
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5.
22 Immutable Laws of Marketing39 % NR
Publisher: HarperBusiness
4.7 (7)
₹1,848
₹1,127
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Release:
27 Apr 1994
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English
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6.
Marketing Warfare28 % NR
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₹1,331
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22 Nov 1997
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7.
Marketing Warfare: 20th Anniversary Edition20 %
Publisher: Tata Mcgraw Hill
4.8 (5)
₹795
₹636
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Release:
06/2012
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8.
22 Immutable Laws of Branding28 %
Publisher: HarperBusiness
4.8 (8)
₹899
₹647
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Release:
17 Sep 2002
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9.
Focus19 %
5.0 (3)
₹1,497
₹1,213
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27 Sep 2005
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10.
Origin of Brands35 % NR
Publisher: HarperBusiness
4.5 (6)
₹1,260
₹819
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27 Sep 2005
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11.
Positioning: The Battle for Your Mind, 20th Anniversary Edition40 % NR
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18 Jan 2001
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12.
Fall of Advertising and the Rise of PR26 %
Publisher: HarperBusiness
3.6 (7)
₹625
₹463
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Release:
11 May 2004
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17.
Marketing Warfare
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18.
Marketing Warfare: 20th Anniversary Edition23 % NR
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₹1,601
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13 Dec 2005
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19.
Horse Sense: The Key to Success is Finding a Horse to Ride
4.8 (6)
₹2,090
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Release:
01 Dec 1990
Language:
English
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20.
Bottom-up Marketing
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₹247
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Release:
01 Dec 1988
Language:
English
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