Al Ries

Al Ries Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding ad The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer. Read More Read Less

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1.
The 22 Immutable Laws Of Marketing30 % NR
Publisher: Profile Books Ltd
4.7 (7)
₹1,124
₹787
Binding:
Paperback
Release:
24 Oct 1994
Language:
English
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2.
The 22 Immutable Laws Of Branding32 % NR
Publisher: Profile Books Ltd
4.8 (8)
₹1,262
₹858
Binding:
Paperback
Release:
03 Apr 2000
Language:
English
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4.
Positioning: The Battle for Your Mind25 %
4.8 (6)
₹850
₹638
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5.
Origin of Brands48 % NR
Publisher: HarperBusiness
4.5 (6)
₹1,574
₹818
Binding:
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Release:
27 Sep 2005
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English
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6.
Positioning: The Battle for Your Mind37 % NR
4.8 (5)
₹1,870
₹1,178
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Release:
03 Jan 2001
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7.
Positioning: The Battle for Your Mind, 20th Anniversary Edition43 % NR
4.8 (6)
₹2,975
₹1,696
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Hardback
Release:
18 Jan 2001
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English
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8.
Marketing Warfare30 % NR
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₹1,870
₹1,309
Binding:
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Release:
22 Nov 1997
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English
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9.
22 Immutable Laws of Branding28 %
Publisher: HarperBusiness
4.8 (8)
₹899
₹647
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Paperback
Release:
17 Sep 2002
Language:
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10.
Fall of Advertising and the Rise of PR23 % NR
Publisher: HarperBusiness
3.6 (7)
₹1,275
₹982
Binding:
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Release:
11 May 2004
Language:
English
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11.
22 Immutable Laws of Marketing40 % NR
Publisher: HarperBusiness
4.7 (7)
₹1,870
₹1,122
Binding:
Paperback
Release:
27 Apr 1994
Language:
English
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16.
Marketing Warfare: 20th Anniversary Edition
Publisher: Tata Mcgraw Hill
4.8 (5)
₹247
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Paperback
Release:
06/2012
Language:
English
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17.
Marketing Warfare
4.6 (7)
₹247
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18.
Marketing Warfare: 20th Anniversary Edition23 % NR
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₹2,089
₹1,601
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Release:
13 Dec 2005
Language:
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19.
Horse Sense: The Key to Success is Finding a Horse to Ride
4.8 (6)
₹2,090
Binding:
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Release:
01 Dec 1990
Language:
English
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20.
El Origen de Las Marcas
Publisher: Empresa Activa
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₹247
Binding:
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Release:
8/1/2005
Language:
Spanish
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