Ahmad Abu ZannadAhmad Abu Zannad is a brand marketing and advertising strategist who worked for Leo Burnett and Zain for over 17 years. He has been fortunate to get acquainted with consumers from different backgrounds, businesses operating in a multitude of industris and talent with diverse skillsets. As an avid reader, Ahmad's passion is to showcase the application of what he reads into his work. Back in 2012, he wrote his first book on the Saudi market, predicting most of the transformation that the market has been witnessing. Then his second book in 2016 was on the de-commoditization of the ad industry. Ahmad is currently the founder and lead strategist at Native Communications, an advisory firm dedicated to ensuring that brands and their ads play a 'native' role in people's lives.