Adam MorganAdam Morgan is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international bestseller that introduced the concept of challenger brands to the world of marketing. His ideas have been widely cited as a ey influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi. Read More Read Less