A Coskun SamliA. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida, and an international marketing consultant. Author or coauthor of more than 200 scholarly articles, seven books, and 30 monographs, Samlihas lectured extensively throughout the world and serves on the review board of seven major journals. He is a senior fellow of the Academy of Marketing Science. Among his previous books are International Consumer Behavior (1995), Counterturbulence Marketing (1993), and Social Responsibility in Marketing (1992). Read More Read Less