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Soigner l'image et la réputation en entreprise

Soigner l'image et la réputation en entreprise

          
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About the Book

Notre motivation à rédiger cet ouvrage repose sur le fait que la réputation positive est capitale dans le développement et la survie des activités d'une entreprise. On peut bien se demander s'il est possible aujourd'hui, s'appuyant sur la concurrence grandissante de réussir à vendre sans communiquer. Les enjeux s'étendent sur plusieurs dimensions. L'entreprise a besoin de mettre en place un plan ou une stratégie pour se démarquer de la concurrence: on parlera de la communication externe. La communication interne quant à elle s'intéresse à la vie en entreprise et se propose de créer un environnement interne agréable et favorable à la réalisation des objectifs fixés par l'entreprise. D'où notre objectif à nous préoccuper sur la question de 'comment soigner votre image de marque et réputation après une campagne de dénigrement'. Avant de développer ce sujet, dans un premier temps, nous allons revenir sur les fondamentaux de la notion de communication d'entreprise, ensuite nous nous intéresserons aux marques comme capital de l'entreprise en balayant par la suite l'aspect de la construction du capital image.


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Product Details
  • ISBN-13: 9786202531979
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Universitaires Europeennes
  • Height: 229 mm
  • No of Pages: 132
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 6202531975
  • Publisher Date: 07 May 2020
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 204 gr


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