Now, more than ever before, law firms have to use marketing to compete for work. The rise of alternate business structures, and the growing number of mergers and acquisitions has led to the demise of the old-fashioned wait-until-the-business-comes-to-us approach.
Thats because these competitors, with their boardroom-devised strategies and enviable budgets, are adopting an aggressive stance when it comes to all-things marketing. As a result, a well documented marketing communications plan has become an essential part of a legal practices everyday toolkit.
Those lawyers lacking marketing expertise and operating with more modest funds can find the help they need in this practical guide book. It provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. Written in laymans terms, its ideal for newcomers and seasoned marketers alike.
ABOUT THE AUTHORS
Catherine Bailey
With a degree in marketing and over twenty years experience in strategic and operational marketing, including more than a dozen in the UK legal sector, Catherine fully understands the needs of law firms and can ensure they receive just the right mix of marketing required to secure new business and leverage from existing clients.
Previously Head of Marketing for Advanced Legal (Meridian, AIM, AlphaLaw, Opsis, Videss, Mountain, Laserform and GB Systems), Catherine has the depth of knowledge of the legal profession that truly sets her apart from other marketers.
Jennet Ingram
Jennets worked in the marketing field for 17 years, 13 of which have been within the legal sector for software suppliers, outsourced service providers, law firms and barristers chambers. She holds Chartered Marketeer status, an accreditation maintained through the Chartered Institute of Marketings ongoing CPD programme.
Jennet particularly excels at copywriting although her skill-set is broad and she can put her hand to anything. In fact, Jennet enjoys a varied workload and likes to get her teeth into challenging new projects!
